Our values

Resulting from a co-construction with employees, customers and suppliers, Zalar Agri values bind all employees and are a common reference for conducting business with its partners. Zalar Agri values are strong and inspiring, they are the foundation of its corporate culture and are intended to reflect the Group’s ambitions and nurture a sense of community.

Zalar Agri values



  • Listen to the customer’s needs and analyze their expectations,
  • Adapt proposals to meet the specific needs of the clients,
  • Meet clients’ expectations in terms of reliability and continuity of service,
  • Get all mobilized to keep a noticeable value for the clients.



  • Accept and celebrate others in their difference and diversity,
  • Be humble in our relationships with each another,
  • Continually learn from each other’s experiences,
  • Embracing the possibilities to meet the challenges.



  • Seek individually and collectively to create added value,
  • Master every detail for a positive impact,
  • Encourage organizational flexibility in projects,
  • Set a good example through our behavior and actions.



  • Unite the teams around the company project,
  • Persevere to honor commitments made,
  • Include sustainability in its social and environmental dimensions in the levers of growth,
  • Advancing and progressing together with our stakeholders.


  • It’s trying, undertaking and taking risks,
  • It’s asking questions and providing answers,
  • It’s about reaching out to others,
  • It’s being yourself.

❝Quality is – and always will be – an immutable pillar of our strategy and identity.❞

The late Mohammed Chaouni Benabdellah, Founder (1977)

—Zalar Agri

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