Our Expertise
Our know-how acquired over the last few years is born from the passion of the men and women who make up Zalar Agri. Our expertise covers three areas of activity: production, packaging and marketing.
Production
Production is at the core of agriculture and encompasses all activities carried out on farms directly related to crops. Soil preparation, planting, pruning, fertilization, and harvesting are all areas of action that are part of the cultivation process, aimed at offering our customers quality products.
In recent years, mechanization has given way to digitalization, introducing more innovative processes such as control and decision support tools for precision agriculture.
Production
Production is at the core of agriculture and encompasses all activities carried out on farms directly related to crops. Soil preparation, planting, pruning, fertilization, and harvesting are all areas of action that are part of the cultivation process, aimed at offering our customers quality products.
In recent years, mechanization has given way to digitalization, introducing more innovative processes such as control and decision support tools for precision agriculture
Packaging
Before reaching our customers’ premises, the harvested fruit goes through the packaging and packing stage to maintain its quality.
Zalar Agri has made investments in new preservation and packaging facilities, adjacent to its historic packaging station situated in the Immouzer area.
Marketing
In Morocco and internationally, Zalar Agri maintains a presence in key markets.
Across the main wholesale fruit and vegetable markets within the Kingdom, as well as through large and medium-sized stores both in Morocco and abroad, we have forged robust partnerships to ensure a consistent supply throughout the year.
Marketing
In Morocco and internationally, Zalar Agri maintains a presence in key markets.
Across the main wholesale fruit and vegetable markets within the Kingdom, as well as through large and medium-sized stores both in Morocco and abroad, we have forged robust partnerships to ensure a consistent supply throughout the year
