Our ambition

❝Quality is – and always will be – an immutable pillar of our strategy and our identity.❞

Late Mohammed Chaouni Benabdellah, Founder (1977)

Over time, Zalar Agri has acquired the conviction that the quality of the products and services is the core. We continually revise our ambitions upwards and we are committed to organizational changes capable of accelerating our development programs.

Zalar Agri ambition is to improve our financial performance and create value for customers, business partners and investors while disseminating a corporate culture that combines values, performance and sustainability.

Crop diversification Zalar Agri
Product quality Zalar Agri
Responsible value
operational effectiveness
Crop diversification Zalar Agri

Crop diversification

The cultivation of our historic product, the apple, has fueled our passion for the fruits that we share with our customers. We have embarked on a diversification of our offer by proposing in particular rosacea, red fruits, avocado and almonds to provide our customers with healthy and nutritious food throughout the year.

Crop diversification Zalar Agri

Crop diversification

The cultivation of our historic product, the apple, has fueled our passion for the fruits that we share with our customers. We have embarked on a diversification of our offer by proposing in particular rosacea, red fruits, avocado and almonds to provide our customers with healthy and nutritious food throughout the year.

Creation of responsible value

We are fully aware of our responsibility towards nature and our ecosystem. We strive to meet the highest standards in terms of sustainable cultivation, social and environmental standards and by conducting our activities according to strong and solid values.

Zalar Agri
product quality and availability

Product quality and availability

Our commitment to the quality of our offer stems from our conviction that it is a pillar of the satisfaction of our customers and our partners and the pride of our employees. We aim to improve quality throughout our value chain from the orchards by constantly listening to needs.

product quality and availability

Product quality and availability

Our commitment to the quality of our offer stems from our conviction that it is a pillar of the satisfaction of our customers and our partners and the pride of our employees. We aim to improve quality throughout our value chain from the orchards by constantly listening to needs.

Operational effectiveness

By adopting the path of operational excellence, we have resolutely made the choice to simplify our operations and optimize our costs in order to invest more in the value brought to our customers.

Pommiers apples morocco

—Zalar Agri

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